Anytime Fitness, a leading global fitness franchise with over 5,000 locations worldwide, is committed to providing members with convenient, high-quality fitness experiences that support their overall wellness. As recovery and mobility have become essential components of fitness, Anytime Fitness began exploring innovative ways to enhance recovery offerings in their clubs.
"Since 2022, recovery zones have been a key focus of our rebrand at Anytime Fitness Canada. As part of our redesigned facilities with expanded footprints, these dedicated spaces support both active and passive recovery crucial for maximizing workout results and reducing the risk of injury.
Our partnership with 360 Athletics and Hyperice reflects our commitment to helping members recover smarter. With innovative tools like Human Touch massage chairs, zero gravity recliners, the HYPERICE Normatec 3 Full Body system, massage guns, and a range of recovery accessories, we’re proud to offer these solutions that promote muscle repair, enhance flexibility, and improve circulation."
— Jeff Christison, Master Franchisor, Anytime Fitness Canada
The Challenge
As part of their national rebrand in Canada, Anytime Fitness aimed to deliver a more holistic wellness experience for members. This included the creation of dedicated recovery zones to complement traditional fitness offerings. However, they faced several challenges: limited square footage in many clubs, low awareness of recovery techniques among members, and the need for solutions that were both scalable and user-friendly—fitting their 24/7 operational model.
The Solution
360 Athletics partnered with Anytime Fitness Canada to provide a turnkey recovery solution, powered by Hyperice and supported by industry leading equipment. These Recovery Rooms were outfitted with Hyperice Normatec compression systems, Hypervolt percussion massagers, and Human Touch zero gravity chairs, creating immersive and effective recovery experiences. The zones were designed to be compact and self-guided for easy member use.
The Result
Anytime Fitness Canada has successfully implemented recovery zones across numerous rebranded facilities. These spaces have become a defining feature of the club’s new member experience—enhancing recovery outcomes, reducing injury risk, and supporting a more complete fitness journey. 360 Athletics supported the rollout through staff training, educational signage, and a streamlined setup model for rapid deployment across multiple locations.
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